In Self-presentation 2.0: Narcissism and self-esteem on Facebook , Mehdizadeh (2010) looks at the social problem of narcissism and how offline narcissism correlates to Facebook activity in the online world. Narcissism includes ‘grandiosity, need for admiration … an exaggerated sense of self-importance … and positive self-views of agentic traits, including intelligence, physical attractiveness, and power’ (Mehdizah 2010, p.358). Narcissists don’t look for warmth or personal intimacy but seek relationships to appear popular and successful, they also seek attractive, high status individuals as romantic partners. They pursue relationships solely for the opportunity of public glory. (Campbell 1999 in Mehdizadeh 2010, p. 358). Mehdizadeh (2010) was interested in completing the study between Facebook and narcissism firstly because the site is a haven for emotionally disconnected communication and superficial relationships, which is a common trait to narcissists. Secondly, real life iden...
